What is the difference between living cosmetics and "natural" cosmetics?
Man is part of nature and can only function harmoniously as part of it, within the laws of nature - however much he tries to technologically dissociate himself from it, or to improve what nature has created. The idea of creating a living cosmetics brand came from attention to detail. When researching cosmetic products that claim to be natural, it became clear that there is often a lot more than natural.
Even the most popular bio/eco certification systems allow a certain percentage (usually up to 5%) of admixtures of artificial or mineral origin. They make the product more convenient and profitable for the business - they give the product the desired texture and scent, extend the shelf life, help to create a beautiful effect faster (immediately visible), but this effect is temporary and is achieved by interfering with other skin and cellular functional processes.
Unnecessary impurities pollute the body's lymphatic system, overloading the cells as unwanted chemical elements need to be eliminated. It becomes more difficult for the cells to produce the substances they need (e.g. elastin and collagen) and all other skin cell functions are impaired. Even small amounts of unwanted molecules interfere with the cells' ability to interact with the product, distorting the physiological processes of the skin and cells. Their immediate effect is a mirage, hidden by deceptive marketing that often makes its customers dependent on the use of ever more 'aggressive' products just to help maintain the desired effect.
Innosenta products are not "improved" with artificial additives.
Innosenta add value to their products by using natural raw materials in their most natural form, preserving their inherent qualities, rather than trying to transform them technologically.
Due to production characteristics Innosenta cosmetics cost less because our products are freshly made, using only raw materials that have retained their natural structure. Skin cells are able to interact more harmoniously with them.
Innosenta Living cosmetics allow skin cells to work actively on their own, creating a longer-lasting, more sustainable effect. Unlike cosmetics with additives, which help to create the desired visual effect but pollute the cells, our products have a harmonious effect on the body and improve skin cell renewal.